Food delivery has become a modern trend for the younger generation. To attract a wider audience, we have done some research. 75% of Russian people prefer old soviet cartoons and their characters are food related.

We create a fresh vision of old stories from soviet cartoons and move them into modern reality, where all heroes can order food at the Delivery Club. In this new world Winnie the Pooh has no need to fly for honey. The Delivery Club will deal with this.

We created 7 posters for outdoor ads and placed them inside the transport, underground and bus stations. We got 2,3 mln views on the street (23% of all 18+ people in Moscow). Viral and social media coverage was even more.